Animation, Art, and Other Shiny Things
I’ve had Mr Tobin’s Out From Out Where album in my car for a few months now and I know this track well. I came across the video a few days ago, and as is my usual, I watched it with the sound off. I always do that first time through an animation, to get a ‘feel’ for the art of it, if that makes any sense.
It looked like a fairly mundane car chase, maybe even a machinima, three minutes of it. Uh, ok.
Second time through, this time with sound. I know the track and what to expect – and I was riveted for the entire three minutes twenty. The colors trailing over the cars, the occasional road hazard, the details were all in perfect synch to the music.
This music video is just plain fun. The animation has an echo of the 70’s pop-art animation walking the line of psychedelia (ala yellow submarine or sally cruikshank) and is driven along by a peppy techno track. You can’t help but root for the protagonist, and the ending is perfect.
This one’s going on the ‘shiny things’ list.
Animation by Ninja Tune.
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