August 12, 2016
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We have made it to Friday! Congratulations everyone! I did my part and am glad to have made it here with you. In celebration I bring (back) to you one of the coolest music videos ever made.
Yes, this is kind of a re-post (with better resolution). I’ve been thinking of resurrecting and re-editing a select few of the old posts on this blog – videos from up to 2012 or so, maybe expand an article or two. There are a few early videos that are so good that they well deserve a reprise. This is one of them.
I love this video and when I first posted it in 2011 I’d had it kicking around my computers for at least six or seven years already. I still have a copy. It doesn’t seem all that special now, but when it was made, 2001 to 2003 I figure, computer motion capture hadn’t gotten hold in Hollywood quite yet, animators were still struggling with hair, and animated/cgi character movement was a Big Thing in both films and MMORPGs.
The computer animation itself is excellent – especially for when it was made – but what really stands out is the direction; throughout the video you’ll see signature dance moves you’ll recognize immediately.
Playgroup is a British Electroclash band and the tune Number One was released in 2001.