The Ruffled Crow

Animation, Art, and Other Shiny Things

She Who Measures

This bizarre, subversive, and visually arresting little flick is the work of Croatian director Veljko Popović and animator Marin Kovačić.

Are we truly free? Are our desires our own or just a construct of the society we were born in or there is a chance to escape after all?

More at Lemonade3D.

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3 responses to “She Who Measures

  1. batgurrl April 1, 2012 at 3:04 pm

    That little video is very odd. Are we all just going thru life blinded by the media we are subjected to? Not a pretty thought but in some ways a lot of folks are blinded. Good job bringing this to us.

    • ruffled crow April 1, 2012 at 5:16 pm

      The amount psychology is being used in advertising and politics is indeed troubling. Focus group testing of words and phrases have had measurable impact on the success or failure of numerous products, and by products I include politicians.

      I wasn’t sure I would like this short for the first 30 secs or a minute – took it that long for the idea to really start to sink in.

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